The brand guidelines document - re-branded. 

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- Acai Brothers business cards - re-branded. 

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- New digitally interactive website - easy to use, is more engaging & showcases brand personality in a fun but also cool/premium way.

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- Re-branded and refined franchisee booklet and application form - Booklet displays as digital & responsive (clickable & works across all devices) flip book to send out to potential franchisees.

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- Recreated the AB menu panels, signage & posters - ultimately helping to increase store sales & revenue.

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- Execution of all new monthly campaigns with re-branded design elements - perfect example of using my skills and experience to create effective marketing to our customers in-store through use of posters & increase engagement of followers through use of social posts & stories (facebook & instagram ads) interactive & responsive mailchimp EDM Newsletters to combined database (loyalty & BOPPL customers). Also tested effectiveness of days of the week & times of day to send out plus looked at text placement, email titles, scroll time & call to action. All of these changes taken into effect showed a spike in open & click through rates. Marketing has proven to be effective with each element working hand in hand to achieve ultimates campaign awareness. Shown leadership and initiative through taking the time to send entire team the positive results and congratulating them on their hard work in achieving such positive results. 

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- Special and unique to store campaign artwork - keeping brand consistency, clear and good communication between stores to achieve the desired artwork specific to their event/collab through use of design brief that I created for stores to complete and sent to be 5 days min prior to due date ( e.g.. dog club, store birthdays prize countdown, gym & fitness collaborations, sports & fitness events, BOPPL & Ubereats promos) Again this marketing has proven to be effective with each element working hand in hand to achieve ultimates campaign awareness. 99% of the time the stores are also extremely greatful and happy with the final & approved design elements. 

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- New Merchandise- created template of dog tags, scarves, tees, hats & bottles 

- Packaging & label redesign - Total of 20 label designs completed and sent to suppliers.

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- BOPPL stickers, promo cards- Also supplied deep etched and retouched product images to developers to replace with old images on app. Took own initiative to replace these images so that there is brand consistency with menu on app & 

In-store. 

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- The Acai Brothers Conference- Created all the assets for the presentation. 

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- Shoot mood-board & story boarding (included props, shot list & locations) gave videographer/photographer direction and helped to reach out to models in preparation of the shoots. Was then able to help recreate the AB instagram feed using new content. Ben sat with me as a showed off my skills and ability to manipulate the images to look exactly how we wanted them to for consistency.

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- Magazine article - Also used new images to create epic magazine single page feature in Manly Guide summer edition. 

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- Encouraged the use of an organisational platform (Monday) and encouraged/supported team to use it. Once this was achieved, I then helped to delegate tasks to individual team members. 

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