LOTD stands for Look Of The Day which is what the brand is all about, owning your look of the day and following the latest trends in women’s fashion. This brand, as well as I Saw It First, is owned by The Robert Street Hub and both brands were only launched 5 months ago! The Crème Creative office is in The Robert Street Hub building therefore it was the perfect opportunity to help them launch these two new brands. They gave us 2 months to launch both brands (yes, crazy right!?) which took a ridiculous amount of hard work and long hours from all of us in Crème. But in the end we launched both brands within the time frame and the response within the UK was phenomenal.
We held our launch party for LOTD.com in London and these were some of the design assets I had supplied to their team. I created the LOTD.com launch lookbook (digital & print version), digital invitation, email newsletters, home page banners & social posts. This was a good example of what I supplied for special events or promos for the brand. On a weekly basic I could also complete four to five newsletters as well as providing supporting social assets.