Thoughtful creativity
for driven
entrepreneurs
Have you started a new business or need a brand refresh? Discover my 5 phases below.
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Keep scrolling to see what I can offer you through insight, design and skills that will help your business to thrive and stand out from the crowd.
I love working with clients that are driven and ready to invest in a brand foundation that will last a lifetime.
02
PHASE 01.
Discovery Call
LET'S JUMP ON A ZOOM CALL TOGETHER
I want us to start from the beginning. Join me for a one-on-one discovery call as we work through every aspect of your business. My goal is to help your brand to connect on every level so let's start by laying a solid foundation and strategic direction for your brand. I will listen closely to understand your business needs, goals, audience, and branding vision. By having this initial discovery call, I can then work out exactly how to help your business in achieving the ultimate outcome. After our call, I will then put together a custom proposal that lists all the project inclusions, pricing, payment plans, timelines & everything you need to know about working with me before moving forward together.
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We will cover the following in the one-on-one discovery call:
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- Your Brand Vision
- Your Brand Goals
- Studio Loock Custom Proposal (with the packages you selected)
PHASE 02.
Creating a custom Branding Package that suits your needs.
SO MUCH MORE THAN JUST A LOGO
Let's create something meaningful together! Once we move forward together, I will work with you to identify and refine your brand’s core values and personality in our branding strategy deep-dive session. My goal as your creative director is to showcase your unique brand voice with clarity, sophistication and a thoughtfully refined visual identity that you and your customers will love for many years to come.
Some of the main package inclusion:
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- Deep Dive Branding Strategy Session
- Creative Direction
- Industry & Competitors Research
- Logo Suite (workmark, icon, slogan, submark - in all formats & colours)
- Brand Art & Illustrations
- Colour Palette
- Supporting Fonts
- Brand Style Guide
Branding Timeline: 4-5 weeks
PHASE 03.
Additional Designs.
PRINT & DIGITAL BRANDED COLLATERAL
Finally, it is now time to put together a list of any additional branded collateral that you need to showcase your new brand style cohesively across all platforms. And if you need help communicating with printers for printed collateral, I am happy to do that for you as well, just let me know if you think this is something you will also need my assistance with.
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+ Business Cards
+ Swing Tags
+ Posters & Flyers
+ Packaging
+ Merchandise
+ Invitations
+ Signage
+ Newsletters & EDM Designs
+ E-Books
+ Social Media Campaigns
+ Wholesale Lookbook
+ Catalogues, Brochures & Magazines
+ Website Banners (Mobile & Desktop)
+ Style Guides
Timeline: 1-2 weeks (depending on how much extra collateral is chosen)
PHASE 04.
Choosing a Website.
INFO/SERVICE OR E-COMMERCE
By including a website package in our project, you will not only be investing in my design abilities but also in a an expert project manager and web developer. We will work together to create your dream website that will be completely custom built to suit your needs and to stand out from your competitors.
The website build includes:
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-Website deep dive session
- Industry & competitors research
- Website direction
- Full custom website design service
- Optimisation for both desktop and mobile use
- Custom coding to best practice web standards
- Responsive breakpoints for optimal user experience
- Google analytics tracking code integration
- Full web handover
- 30-day post-launch support
Let's give your audience the most amazing online experience possible!
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Timeline: 6-8 weeks
PHASE 05.
Let's stick together.
MONTHLY RETAINER PACKAGES
I want to help solve all the design problems within your business so in order to achieve an optimal outcome for your brand, I also offer tier packages for monthly design retainers. This means that we can keep working together each month to complete valuable deliverables to your customers that not only look on brand, but also connect to your target audience and marketing strategies for the year.
Monthly inclusions:
- Team meetings to align the design with a clear marketing strategy
- EDMs sent out to your subscribers (number of email newsletters depends on which tier package you select)
- Social media story & post designs
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Please note: These packages can be tailored upon request. Email newsletter creation includes copy writing & creative direction.
Timeline: Monthly calendar